Facebook blends Messenger and Instagram chats in a new small business app.The app offers a single mailbox for all messages
Facebook is releasing a new app to help small business owners manage accounts and profiles through Facebook, Messenger, and Instagram. The software, called the Facebook Business Suite, would integrate the back end infrastructure of the three applications. So that small business owners can receive messages from consumers, updates, and notifications in a single unified inbox.
The app would also let small businesses post on Facebook and Instagram at the same time. And provide insights into how ad campaigns are running in platforms. Most of this cross-posting feature is already available to administrators of Instagram company accounts connected to Facebook Pages.
Integrating its services has been on Facebook’s to-do list for a while; last year, The New York Times announced that the company was aiming to merge the messaging capabilities of WhatsApp, Instagram, and Messenger, keeping all three apps separate but enabling cross-app communications. And Axios confirmed that Facebook had been planning a single commercial message as early as February 2019.
Last month, we had the idea that Instagram and Facebook Messenger chats were being integrated, but this is the first official announcement of a function specifically targeted to small business owners.
Antitrust authorities have expressed questions about the incorporation of applications
Of course. Facebook’s indications that it was preparing to merge its messaging apps have sparked fears among antitrust regulators. As part of a 2019 study on Facebook’s privacy policies. The European Parliament cautioned that the social media giant’s strategy to incorporate its messaging was a possible obstacle to competition.
“The size of this exchange of data risks is dramatically increasing, by early 2020. Facebook plans to merge the Messenger, Instagram, and WhatsApp technological infrastructure. Which has more than 2.6 billion users among them”Report
In addition to the latest business app, Facebook publishes the third edition of its ongoing research on how small businesses handle the coronavirus pandemic and a research report commissioned by Deloitte on customer buying habits. 48% of customers survey says that they have increased their online spending since the epidemic began, and 73% of those who started to sponsor new businesses during the pandemic said that at least one was a small business.
Facebook plans to make the business tool available to small businesses first. And to expand it out to larger businesses in the future.